Outshine Ranking Celebrates Finland’s Best Creative Work

Outshine Ranking tracks Finland’s top advertising agencies, campaigns and creatives – based on results from six major advertising competitions.

Award-winning campaigns are, on average, six times more effective than non-awarded ones. In other words, competition success tracks real results, not just creative merit. That’s why Outshine Ranking uses award performance to highlight the campaigns that win, together with the people and agencies behind them.

How does it work?

Outshine Ranking tracks three local competitions and three international ones. The list:

• Effie Finland (FI)
• Grand One (FI)
• Vuoden Huiput (FI)
• One Show
• Cannes Lions
• Eurobest

Agencies, campaigns and creatives all earn points based on award wins in these competitions.

A few things shape how many points a win is worth. International competitions carry more weight than domestic ones, and higher honours score more – a Grand Prix outscores gold, gold outscores silver, etc.

Each piece of work can only be credited to one agency: the one that led it.

The Creatives ranking focuses on people in genuinely creative roles – those who shaped the concept and/or its execution. Not everyone credited on an awarded campaign makes the list.

Outshine Ranking updates six times a year, each time a competition announces its results.

Who’s behind Outshine Ranking?

Outshine Ranking was developed by RE: Media, who also maintains the service and collects the data.

The scoring model was built through interviews with creative professionals and a small-scale study. Together, these informed which competitions were included and how they were weighted. Final decisions were made by RE: Media.

Outshine Ranking is published by Outshine, a Finnish trailblazer in urban outdoor advertising. Outshine bring brands to the streets and closer to consumers — with impact, creativity, and cutting-edge technology.

Get in touch

We’d love to hear from you — feedback, suggestions or anything else. Reach us at .